The success of The CHainismokers has taken the DJ duo across the planet to some of the world’s most glamorous locations, but Alex Pall and Andrew Taggart believe the hard work they have put into building their musical brand is the reason for their rewards. The duo came together in 2012 when Pall was looking to take his music full-time after finding success as a DJ for hire across New York City. Andrew Taggart was put in contact with Pall in 2012 when he had graduated from college in Maine by a shared management executive who felt the pair were a good fit together.
What Alex Pall and Drew Taggart knew from the start as they did not want to be the kind of artists who simply add beats to an existing song without playing a role in its creation. Discussing this move after achieving their breakout success with the album, “Memories… Do Not Open”, Pall and Taggart believe the decision to step into the writer’s room was the correct one to take.
Not only do the duo sit in on the majority of writing sessions they also add their own experiences to the songs being crafted as they believe the most important part of creativity is taking ownership of their sings. The Chainsmokers write songs about their own experiences and began singing vocals for these songs as far back as the single “Closer” in 2016. The decision to step out from behind the decks was a major one to take for the duo as they had to carefully craft an image that would assist in their move towards superstar DJ status.
Alex Pall is the member most closely associated with the image of the band as he has undertaken the role of social media expert for the duo. Pall believes carefully crafting the image of the band is as important as the songs being created, which is why he spends hours pouring over comments on The Chainsmokers official Instagram page to discover what fans like and dislike about each release.