Doe Deere journey is an inspiration to millions of women around the world. She is not only a founder of a fast-growing fashion brand in the USA but also a role model to millions of immigrants in the USA. Currently, as the person in charge of Lime Crime, she oversees the daily operations of the company and expansion to other geographical locations.
Apart from making good quality makeup products, the company is keen on diversifying the makeup products to accommodate all types of potential consumers. In just one decade, the products from her company have received awards. The recognition by industry players indicates the level of work Deere and her company puts in individual products.
Where did this journey begin? Doe Deere has a long history with the USA even before moving to the USA. Some of the earliest memories Deere has of USA includes the magazines, movies, and songs she interacted with while she was in Russia. Since she was a little girl, USA represented her future. At the age of 17 years, she immigrated to the USA together with her mum and her sister. This according to her, this was the beginning of a life of challenges, but good challenges indeed. For the first two years, life was unbearable. They could not afford a home and homeless shelters were their refuge.
Two years later, they were fortunate enough to move to a home. Doe Deere, however, points out that the initial home was not the best home she could wish. However, it was one-step to the American Dream. Together with her mother and sister, they have worked hard every single day for the last one decade. Along the way, Deere has gained skills, which have helped her in her entrepreneurial journey. Although she points out that starting the makeup product line took time, it was the best thing since she learnt many things in between.
Apart from being a successful entrepreneur, she reminds the American people that immigrants are part of the USA bigger agenda for the world. To Deere, there are many immigrants working for their dreams here in the USA and in return building the USA economy.