Towards the end of 2019 a unique fashion event took place in Paris. The annual event called Le Defile L’Oreal is sponsored by L’Oreal and is used to show off the top global fashions of the day. Nicolas Kraft, the Vice President of L’Oreal at the time was there to oversee the event. Nicolas Kraft is a graduate of the University of St. Gallen and is fluent in English, French, and German.
Nicholas Krafft has played various roles during his time with L’Oreal Paris and is now General Manager Pulp Riot International at L’Oreal.
For this fashion event in 2018 L’Oreal used the world famous River Seine to showcase the fashions. Floating runways were used for the models to parade the fashions, and this meant that many members of the public were able to view the fashions. The event drew large crowds many of which were made up of teenagers who will be tomorrow’s customers. Drones flew around broadcasting the event throughout Paris and to other places in the world. As a result the fashion show reached a very large audience Read This Article for more information.
Nicolas Kraft is very savvy about modern technology, and he knew exactly how big of an impact a show like this would have on the public and how much it would benefit L’Oreal. L’Oreal as a company has long been committed to technology in it’s research and creation of innovative products.
According to Nicolas Krafft Loreal, cosmetics play as important a role in the world of fashion as do the models and clothing. Makeup adds glamour to the models’ appearance and can be changed to bring out the most in the fashions the models are displaying, adding another dimension to the presentation of the fashions. Showing off cosmetics through a fashion show is an advertiser’s dream.