L’Oreal set out to create new levels against which to measure company ethical standards. It began with Ethics Day, a day set aside to encourage employees to gather together and to nourish their desire to start positive initiatives of various types. As the company celebrates its 10 year anniversary of the day, it is clear to see through the impact made that encouraging thought-provoking and productive conversation on the subject of ethics in the workplace is a beneficial idea. The concept has been well-received by L’Oreal employees, as over 60% of the international company actively participated.
The concept has developed into a workplace structure whereby employees are designated as ethical correspondents to be “first point of contact” for managers and all employees on an international scale. Training assists employees in being able to detect inappropriate behavior in the workplace and express their views in a safe whistleblower setting. In fact, there is a designated “Speak Up” website that encourages this, as well as specialized events, training, and informational campaigns. It is a credit to these actions and more that lead L’Oreal to being recognized by Ethisphere Institution as one of the World’s Most Ethical Companies in 2018. In the same year, Chief Ethics Officer, Emmanuel Lulin, was honored with the recognition of Sustainable Development Goal Pioneer for Advancing Business Ethics by the United Nations.
Another individual of distinction at L’Oreal is Vice President of Global Business Marketing, Nicolas Krafft. Nicholas Krafft studied Business Management at the University of St. Gallen and INSEAD, the Business School for the World. Additionally, he completed prestigious programs such as the Corporate Business Management Program. Go To This Page for more information.
Nicholas Krafft has been employed with L’Oreal for 17 years, during which time he has attained five different executive positions which the company. Nicolas Krafft Loreal has held his current position for 8 years, preceded by two years as the Deputy General Manager of Eastern Europe which followed a four year term in his position as Marketing Director for Asian Operations. He also served as General Manager, but his initial position in the company was Marketing Director, Keratase in 2002.