Doe Deere is making quite the name for herself when it comes to cosmetics. She has proven that she is able to stand her ground with other companies as Lime Crime continues to box out the competition. More than a million Instagram users are now following Lime Crime. This is excellent for marketing because it shows that there is an audience that is actually looking for the products that are sold by Doe Deere.
One thing that she has noticed as she transition from a failed eBay clothing store to a successful cosmetics website is that the demand is real, but there has to be support from those that are interested in patronizing the brand. She did not have this type of support for the fashion line that was dubbed a do-it-yourself fashion line for the eBay store she wanted to create that was originally going to be called Lime Crime.
What Doe Deere would do is register the Lime Crime name and learn from her mistakes. She would take several years off and reinvent herself and give new light to her brand name with a cosmetics line.
Even after she failed with the clothing store she was still persistent about starting her own business. Oddly, she was told that a website where makeup was being sold would never survive. She was in a place where she wanted to build on this concept, but there were people that tried to talk her out of this. Doe Deere was persistent, and she made sure that she continued to go against the grain even with the naysayers that were doubting that she could be successful.
Doe Deere has essentially proven people that doubted Lime Crime wrong. She has done more than makeup. She has expanded with semi-permanent hair dye in recent months, and it appears to be another product that is selling well from the staple of unicorn makeup products that are part of the Lime Crime brand.
Doe Deere has really given her fans a wide assortment of colors to try, and she is persistent about keeping them filled with new possibilities that they can explore. This is all a part of what makes Lime Crime successful. She is not afraid to branch out and try other things that some cosmetic companies may have totally avoided. She is the rebel that knows just what it takes to bring an audience. This type of boldness has given her opportunities to reach people that may have never considered the possibilities that come with her style of cosmetics.
She did not go in the direction that other cosmetics leaders decided to go in. She took a totally different route, but her success seems almost effortless because a lot of it is based on appealing to an alternative crowd.
Not even Doe Deere would have guessed that there would be so much fanfare for an alternative brand of lipstick, but the crowd is demanding more, and she is showing that there is more in store.
To learn more, read http://inspirery.com/doe-deere/.