Daniel Bethelmy-Rada works for L’Oreal Paris and Garnier brands. He has been an employee here for more than 10 years now. Dan Bethelmy-Rada Loreal has the right skills for marketing a brand thus leading to its awareness. He moved to Paris in 2003 to start off his career after staying in Venezuela. He is the current Global Brand President for Matrix in the L’Oreal Professional Products Division.
MATRIX established R.A.W due to the demand for natural products by most people around the globe. The products are made from natural supplements obtained from honey and sea plants. The formulas for these products consist of biodegradable ingredients and do not have silicone or sulphates. Dan Bethelmy-Rada says that they check on the life cycle of the natural sources to ensure they have used the available resources effectively in production.
R.A.W’s goal is to never compromise with naturalness. The main challenges they face is time and cost. Time affects them in the approach that they were affected by deadlines brought about when searching for the resources. Dan Bethelmy-Rada gives an example of clay which got contaminated when transported hence pushing forward the launch date.
Another crucial challenge was that associated with cost. Research, production, and packaging needed great investments from finances to labor. Dan Bethelmy-Rada worked in conjunction with a research team who conducted a number of tests on the products. Tests were conducted to ensure that the R.A.W products matched with the standards of L’Oreal.
R.A.W has come up with an educating and training program to teach hair stylists and professionals on how to use their product. This training has already been done in more than 700 salons in the United States. Daniel is a graduate from Sorbonne Pantheon University where he attained a degree in commerce. He likes taking pictures, fashion, and traveling. He speaks French, English, and Spanish, therefore, having many ways to interact with different persons around the world. See This Article to learn more.
The company has started an Instagram page where they show videos and testimonials on how people should live sustainably every day. The @Biolage Instagram account has shown a positive impact on the people who have given good comments about their shampoo. Daniel Bethelmy aims at entering the European market soon due to these positive reviews.
Visit him on his page on http://danbethelmy-rada.com/