Despite the advancement in technology, people are slowly turning to natural products. People want products that are not in conflict with the environment. Matrix came up with R.A.W to respond to the demands in the market. With the leadership of Dan Bethelmy Rada, their global brand president, they are destined to greater heights. Since his promotion in 2015, Dan Bethelmy-Rada has transformed the organization through creative positioning and integrating the business with technology to make it visible to more clients.
Dan Bethelmy-Rada pursued a bachelor’s degree in international business at Sorbonne University. He later furthered his studies and graduated with an MBA in 2002 from ESSEC business school in France. His career life kicked off in 2003 at L’Oréal Paris where he served as the product manager.
Since its inception, L’Oréal is always focused on producing products, which are outstanding and environmentally friendly. The products are naturally formulated, manufactured and packed.
The products are highly biodegradable with no sulphate, silicone or parabens. Dan Bethelmy-Rada, as the brand president, looks forward towards producing products which are in line with environmental principles and green chemistry. The company gets its ingredients from organically grown foods and minerals. They also get ingredients from honey, fungi, and seaweeds. Packaging is also done in a way that minimizes environmental pollution. Shampoo and conditioner bottles are made from recycled plastics.
Despite facing several constraints, the company does all it can, not compromise naturalness. Like any other company, L’Oréal’s also faces financial constraints. The cost of realizing their goal cannot be undermined. The process needs enormous investment. They are making sure that the products quality match to L’Oréal’s standard is costly. The other problem the company faces is resistance by salon professionals to their advice. Consumers don’t want to be told what is natural. They want to make their own decision. Read This Article for more information.
The company is advocating for the use of environmentally conscious products in salons. They have an Instagram blog page which goes by the names as @ Biolage Instagram. The company takes advantage of the blog page to encourage people to live more sustainably. The company is reaping big as the company is receiving encouraging revenues. Consumers are thrilled after using shampoo. Customers can feel a change in their hair.