L’Oreal: Raising Ethics Levels In Business One Step At A Time

L’Oreal set out to create new levels against which to measure company ethical standards. It began with Ethics Day, a day set aside to encourage employees to gather together and to nourish their desire to start positive initiatives of various types. As the company celebrates its 10 year anniversary of the day, it is clear to see through the impact made that encouraging thought-provoking and productive conversation on the subject of ethics in the workplace is a beneficial idea. The concept has been well-received by L’Oreal employees, as over 60% of the international company actively participated.

 

The concept has developed into a workplace structure whereby employees are designated as ethical correspondents to be “first point of contact” for managers and all employees on an international scale. Training assists employees in being able to detect inappropriate behavior in the workplace and express their views in a safe whistleblower setting. In fact, there is a designated “Speak Up” website that encourages this, as well as specialized events, training, and informational campaigns. It is a credit to these actions and more that lead L’Oreal to being recognized by Ethisphere Institution as one of the World’s Most Ethical Companies in 2018. In the same year, Chief Ethics Officer, Emmanuel Lulin, was honored with the recognition of Sustainable Development Goal Pioneer for Advancing Business Ethics by the United Nations.

 

Another individual of distinction at L’Oreal is Vice President of Global Business Marketing, Nicolas Krafft. Nicholas Krafft studied Business Management at the University of St. Gallen and INSEAD, the Business School for the World. Additionally, he completed prestigious programs such as the Corporate Business Management Program. Go To This Page for more information.

 

Nicholas Krafft has been employed with L’Oreal for 17 years, during which time he has attained five different executive positions which the company. Nicolas Krafft Loreal has held his current position for 8 years, preceded by two years as the Deputy General Manager of Eastern Europe which followed a four year term in his position as Marketing Director for Asian Operations. He also served as General Manager, but his initial position in the company was Marketing Director, Keratase in 2002.

 

 

See Also: https://www.xing.com/profile/Nicolas_KRAFFT

Nicolas Kraft takes L’Oreal To The Future

Towards the end of 2019 a unique fashion event took place in Paris. The annual event called Le Defile L’Oreal is sponsored by L’Oreal and is used to show off the top global fashions of the day. Nicolas Kraft, the Vice President of L’Oreal at the time was there to oversee the event. Nicolas Kraft is a graduate of the University of St. Gallen and is fluent in English, French, and German.

 

Nicholas Krafft has played various roles during his time with L’Oreal Paris and is now General Manager Pulp Riot International at L’Oreal.

 

For this fashion event in 2018 L’Oreal used the world famous River Seine to showcase the fashions. Floating runways were used for the models to parade the fashions, and this meant that many members of the public were able to view the fashions. The event drew large crowds many of which were made up of teenagers who will be tomorrow’s customers. Drones flew around broadcasting the event throughout Paris and to other places in the world. As a result the fashion show reached a very large audience Read This Article for more information.

 

Nicolas Kraft is very savvy about modern technology, and he knew exactly how big of an impact a show like this would have on the public and how much it would benefit L’Oreal. L’Oreal as a company has long been committed to technology in it’s research and creation of innovative products.

 

According to Nicolas Krafft Loreal, cosmetics play as important a role in the world of fashion as do the models and clothing. Makeup adds glamour to the models’ appearance and can be changed to bring out the most in the fashions the models are displaying, adding another dimension to the presentation of the fashions. Showing off cosmetics through a fashion show is an advertiser’s dream.

 

See also: https://rocketreach.co/nicolas-krafft-email_5716743