Daniel Bethelmy-Rada works for L’Oreal Paris and Garnier brands. He has been an employee here for more than 10 years now. Dan Bethelmy-Rada Loreal has the right skills for marketing a brand thus leading to its awareness. He moved to Paris in 2003 to start off his career after staying in Venezuela. He is the current Global Brand President for Matrix in the L’Oreal Professional Products Division.
MATRIX established R.A.W due to the demand for natural products by most people around the globe. The products are made from natural supplements obtained from honey and sea plants. The formulas for these products consist of biodegradable ingredients and do not have silicone or sulphates. Dan Bethelmy-Rada says that they check on the life cycle of the natural sources to ensure they have used the available resources effectively in production.
R.A.W’s goal is to never compromise with naturalness. The main challenges they face is time and cost. Time affects them in the approach that they were affected by deadlines brought about when searching for the resources. Dan Bethelmy-Rada gives an example of clay which got contaminated when transported hence pushing forward the launch date.
Another crucial challenge was that associated with cost. Research, production, and packaging needed great investments from finances to labor. Dan Bethelmy-Rada worked in conjunction with a research team who conducted a number of tests on the products. Tests were conducted to ensure that the R.A.W products matched with the standards of L’Oreal.
R.A.W has come up with an educating and training program to teach hair stylists and professionals on how to use their product. This training has already been done in more than 700 salons in the United States. Daniel is a graduate from Sorbonne Pantheon University where he attained a degree in commerce. He likes taking pictures, fashion, and traveling. He speaks French, English, and Spanish, therefore, having many ways to interact with different persons around the world. See This Article to learn more.
The company has started an Instagram page where they show videos and testimonials on how people should live sustainably every day. The @Biolage Instagram account has shown a positive impact on the people who have given good comments about their shampoo. Daniel Bethelmy aims at entering the European market soon due to these positive reviews.
Visit him on his page on http://danbethelmy-rada.com/
The Global Brand President for BIOLAGE L’Oreal Professional Products Division and for MATRIX is known as Daniel Bethelmy-Rada. Before his recent positions, he became the youngest General Manager of L’Oreal, USA’s Professional Products Division and Matrix DMI last 2015. He gave all of his time and effort in the company and it can be seen that the company has transformed its brand by being more creative and going to a positive direction simply because of Dan Bethelmy-Rada. There has been an increase in visibility and in sales and in customer loyalty as well.
After graduating from college, he was able to obtain his Master’s of Business Administration in France at the ESSEC Business School last 2002. He has established his career at a young age and started working for L’Oreal in Paris for it was where he saw big opportunities and where he was able to unleash his full potential when it comes to leading and operating an organization. Read This Article for more information.
Dan Bethelmy-Rada Loreal experienced various roles internationally in the consumer products division of the company, his success and popularity continued to grow since then. Under his good leadership in Garnier International, he was promoted as the Assistant Vice President of the company and a Deputy General Manager, too. Moreover, Bethelmy-Rada also connected with the DMI team of L’Oreal Paris by being the Senior Vice President who is in control with the responsibility of hair and styling. The profession and expertise of Dan Bethelmy-Rada made him responsible for the marketing strategies of the company in Brazil, United States, Singapore, India, and Russia.
R.A.W is an authentic, wholesome, and natural brand, recently built by Bethelmy-Rada. He firmly believes in changing the industry by starting an authentic and natural line that would contribute to people throughout the nation and the world. He noticed how customers are even more satisfied with natural and sustainable products that have a very minimal impact on our environment.
Today, Dan Bethelmy-Rada remains focused, ambitious, determined in life especially in work. He is a great leader that builds encouragement throughout the whole team and expanding his network by being open to diversity.
More about him on his page on http://danbethelmy-rada.com/
Despite the advancement in technology, people are slowly turning to natural products. People want products that are not in conflict with the environment. Matrix came up with R.A.W to respond to the demands in the market. With the leadership of Dan Bethelmy Rada, their global brand president, they are destined to greater heights. Since his promotion in 2015, Dan Bethelmy-Rada has transformed the organization through creative positioning and integrating the business with technology to make it visible to more clients.
Dan Bethelmy-Rada pursued a bachelor’s degree in international business at Sorbonne University. He later furthered his studies and graduated with an MBA in 2002 from ESSEC business school in France. His career life kicked off in 2003 at L’Oréal Paris where he served as the product manager.
Since its inception, L’Oréal is always focused on producing products, which are outstanding and environmentally friendly. The products are naturally formulated, manufactured and packed.
The products are highly biodegradable with no sulphate, silicone or parabens. Dan Bethelmy-Rada, as the brand president, looks forward towards producing products which are in line with environmental principles and green chemistry. The company gets its ingredients from organically grown foods and minerals. They also get ingredients from honey, fungi, and seaweeds. Packaging is also done in a way that minimizes environmental pollution. Shampoo and conditioner bottles are made from recycled plastics.
Despite facing several constraints, the company does all it can, not compromise naturalness. Like any other company, L’Oréal’s also faces financial constraints. The cost of realizing their goal cannot be undermined. The process needs enormous investment. They are making sure that the products quality match to L’Oréal’s standard is costly. The other problem the company faces is resistance by salon professionals to their advice. Consumers don’t want to be told what is natural. They want to make their own decision. Read This Article for more information.
The company is advocating for the use of environmentally conscious products in salons. They have an Instagram blog page which goes by the names as @ Biolage Instagram. The company takes advantage of the blog page to encourage people to live more sustainably. The company is reaping big as the company is receiving encouraging revenues. Consumers are thrilled after using shampoo. Customers can feel a change in their hair.
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