L’Oreal set out to create new levels against which to measure company ethical standards. It began with Ethics Day, a day set aside to encourage employees to gather together and to nourish their desire to start positive initiatives of various types. As the company celebrates its 10 year anniversary of the day, it is clear to see through the impact made that encouraging thought-provoking and productive conversation on the subject of ethics in the workplace is a beneficial idea. The concept has been well-received by L’Oreal employees, as over 60% of the international company actively participated.
The concept has developed into a workplace structure whereby employees are designated as ethical correspondents to be “first point of contact” for managers and all employees on an international scale. Training assists employees in being able to detect inappropriate behavior in the workplace and express their views in a safe whistleblower setting. In fact, there is a designated “Speak Up” website that encourages this, as well as specialized events, training, and informational campaigns. It is a credit to these actions and more that lead L’Oreal to being recognized by Ethisphere Institution as one of the World’s Most Ethical Companies in 2018. In the same year, Chief Ethics Officer, Emmanuel Lulin, was honored with the recognition of Sustainable Development Goal Pioneer for Advancing Business Ethics by the United Nations.
Another individual of distinction at L’Oreal is Vice President of Global Business Marketing, Nicolas Krafft. Nicholas Krafft studied Business Management at the University of St. Gallen and INSEAD, the Business School for the World. Additionally, he completed prestigious programs such as the Corporate Business Management Program. Go To This Page for more information.
Nicholas Krafft has been employed with L’Oreal for 17 years, during which time he has attained five different executive positions which the company. Nicolas Krafft Loreal has held his current position for 8 years, preceded by two years as the Deputy General Manager of Eastern Europe which followed a four year term in his position as Marketing Director for Asian Operations. He also served as General Manager, but his initial position in the company was Marketing Director, Keratase in 2002.
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Daniel Bethelmy-Rada works for L’Oreal Paris and Garnier brands. He has been an employee here for more than 10 years now. Dan Bethelmy-Rada Loreal has the right skills for marketing a brand thus leading to its awareness. He moved to Paris in 2003 to start off his career after staying in Venezuela. He is the current Global Brand President for Matrix in the L’Oreal Professional Products Division.
MATRIX established R.A.W due to the demand for natural products by most people around the globe. The products are made from natural supplements obtained from honey and sea plants. The formulas for these products consist of biodegradable ingredients and do not have silicone or sulphates. Dan Bethelmy-Rada says that they check on the life cycle of the natural sources to ensure they have used the available resources effectively in production.
R.A.W’s goal is to never compromise with naturalness. The main challenges they face is time and cost. Time affects them in the approach that they were affected by deadlines brought about when searching for the resources. Dan Bethelmy-Rada gives an example of clay which got contaminated when transported hence pushing forward the launch date.
Another crucial challenge was that associated with cost. Research, production, and packaging needed great investments from finances to labor. Dan Bethelmy-Rada worked in conjunction with a research team who conducted a number of tests on the products. Tests were conducted to ensure that the R.A.W products matched with the standards of L’Oreal.
R.A.W has come up with an educating and training program to teach hair stylists and professionals on how to use their product. This training has already been done in more than 700 salons in the United States. Daniel is a graduate from Sorbonne Pantheon University where he attained a degree in commerce. He likes taking pictures, fashion, and traveling. He speaks French, English, and Spanish, therefore, having many ways to interact with different persons around the world. See This Article to learn more.
The company has started an Instagram page where they show videos and testimonials on how people should live sustainably every day. The @Biolage Instagram account has shown a positive impact on the people who have given good comments about their shampoo. Daniel Bethelmy aims at entering the European market soon due to these positive reviews.
Visit him on his page on http://danbethelmy-rada.com/
Towards the end of 2019 a unique fashion event took place in Paris. The annual event called Le Defile L’Oreal is sponsored by L’Oreal and is used to show off the top global fashions of the day. Nicolas Kraft, the Vice President of L’Oreal at the time was there to oversee the event. Nicolas Kraft is a graduate of the University of St. Gallen and is fluent in English, French, and German.
Nicholas Krafft has played various roles during his time with L’Oreal Paris and is now General Manager Pulp Riot International at L’Oreal.
For this fashion event in 2018 L’Oreal used the world famous River Seine to showcase the fashions. Floating runways were used for the models to parade the fashions, and this meant that many members of the public were able to view the fashions. The event drew large crowds many of which were made up of teenagers who will be tomorrow’s customers. Drones flew around broadcasting the event throughout Paris and to other places in the world. As a result the fashion show reached a very large audience Read This Article for more information.
Nicolas Kraft is very savvy about modern technology, and he knew exactly how big of an impact a show like this would have on the public and how much it would benefit L’Oreal. L’Oreal as a company has long been committed to technology in it’s research and creation of innovative products.
According to Nicolas Krafft Loreal, cosmetics play as important a role in the world of fashion as do the models and clothing. Makeup adds glamour to the models’ appearance and can be changed to bring out the most in the fashions the models are displaying, adding another dimension to the presentation of the fashions. Showing off cosmetics through a fashion show is an advertiser’s dream.
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The Global Brand President for BIOLAGE L’Oreal Professional Products Division and for MATRIX is known as Daniel Bethelmy-Rada. Before his recent positions, he became the youngest General Manager of L’Oreal, USA’s Professional Products Division and Matrix DMI last 2015. He gave all of his time and effort in the company and it can be seen that the company has transformed its brand by being more creative and going to a positive direction simply because of Dan Bethelmy-Rada. There has been an increase in visibility and in sales and in customer loyalty as well.
After graduating from college, he was able to obtain his Master’s of Business Administration in France at the ESSEC Business School last 2002. He has established his career at a young age and started working for L’Oreal in Paris for it was where he saw big opportunities and where he was able to unleash his full potential when it comes to leading and operating an organization. Read This Article for more information.
Dan Bethelmy-Rada Loreal experienced various roles internationally in the consumer products division of the company, his success and popularity continued to grow since then. Under his good leadership in Garnier International, he was promoted as the Assistant Vice President of the company and a Deputy General Manager, too. Moreover, Bethelmy-Rada also connected with the DMI team of L’Oreal Paris by being the Senior Vice President who is in control with the responsibility of hair and styling. The profession and expertise of Dan Bethelmy-Rada made him responsible for the marketing strategies of the company in Brazil, United States, Singapore, India, and Russia.
R.A.W is an authentic, wholesome, and natural brand, recently built by Bethelmy-Rada. He firmly believes in changing the industry by starting an authentic and natural line that would contribute to people throughout the nation and the world. He noticed how customers are even more satisfied with natural and sustainable products that have a very minimal impact on our environment.
Today, Dan Bethelmy-Rada remains focused, ambitious, determined in life especially in work. He is a great leader that builds encouragement throughout the whole team and expanding his network by being open to diversity.
More about him on his page on http://danbethelmy-rada.com/
They call it Y.E.S. It stand for Youth Enhancement System. It’s the brainchild of one of the fastest growing and most innovative skin care and health/nutrition supplement companies in the world. It’s Jeunesse Global, based in Altamonte Springs, Florida.
The Y.E.S. regime comprises an array of breakthrough skin and nutrition products that treat more than the outward signs of aging, such as wrinkles and dried skin. It provides for a comprehensive product line that seeks out and treats the points of action where aging occurs on the cellular level.
Jeunesse technical and medical advisers point out that skin care itself is more than just what’s happening on the surface. Jeunesse Global researchers know that healthy skin must be nourished with the proper foods, clean lifestyle and stimulating exercise. Company officials say Y.E.S. tackles aging in a multi-faceted way never before accomplished.
The program leverages state of the art technologies that has been tested both in the lab and in real life on thousands of people. That includes folks from all walks of life, ages groups and ethnic backgrounds. The bottom line is, the Y.E.S. program works. Thousands of users have come forth to confirm the claims of the company with enthusiastic testimonials.
Jeunesse Global has earned a reputation as being among the most reputable company of its kind over its 10 years of existence. The company was founded in 2009 by long-time entrepreneurs Randy Ray and Wendy Lewis. Both came out of retirement to co-found Jeunesse because they were driven by a vision to create a new kind of company. They wanted to do more than just sell products. Randy and Wendy wanted change lives.
In addition to offering ground-breaking skin and nutritional products derived from advanced technology, Randy and Wendy also wanted to develop a way for people to join with them in achieving higher levels of financial success.
That means that anyone can become a representative of the Jeunesse Global line. It empowers people to earn a self-employed income that can be almost without limit. Jeunesse has been noted by industry observers for developing among the most generous compensation plans in this market sector.
Despite the advancement in technology, people are slowly turning to natural products. People want products that are not in conflict with the environment. Matrix came up with R.A.W to respond to the demands in the market. With the leadership of Dan Bethelmy Rada, their global brand president, they are destined to greater heights. Since his promotion in 2015, Dan Bethelmy-Rada has transformed the organization through creative positioning and integrating the business with technology to make it visible to more clients.
Dan Bethelmy-Rada pursued a bachelor’s degree in international business at Sorbonne University. He later furthered his studies and graduated with an MBA in 2002 from ESSEC business school in France. His career life kicked off in 2003 at L’Oréal Paris where he served as the product manager.
Since its inception, L’Oréal is always focused on producing products, which are outstanding and environmentally friendly. The products are naturally formulated, manufactured and packed.
The products are highly biodegradable with no sulphate, silicone or parabens. Dan Bethelmy-Rada, as the brand president, looks forward towards producing products which are in line with environmental principles and green chemistry. The company gets its ingredients from organically grown foods and minerals. They also get ingredients from honey, fungi, and seaweeds. Packaging is also done in a way that minimizes environmental pollution. Shampoo and conditioner bottles are made from recycled plastics.
Despite facing several constraints, the company does all it can, not compromise naturalness. Like any other company, L’Oréal’s also faces financial constraints. The cost of realizing their goal cannot be undermined. The process needs enormous investment. They are making sure that the products quality match to L’Oréal’s standard is costly. The other problem the company faces is resistance by salon professionals to their advice. Consumers don’t want to be told what is natural. They want to make their own decision. Read This Article for more information.
The company is advocating for the use of environmentally conscious products in salons. They have an Instagram blog page which goes by the names as @ Biolage Instagram. The company takes advantage of the blog page to encourage people to live more sustainably. The company is reaping big as the company is receiving encouraging revenues. Consumers are thrilled after using shampoo. Customers can feel a change in their hair.
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